TRENDS REPORT 2024

We’re excited to share our latest Margaret Trends Briefing, offering a look into the cultural and social trends shaping 2024/25. 

This new report distils insights from the Margaret team, capturing how themes like authenticity, connection, and community are evolving and influencing brand engagement today. In this edition, you’ll find highlights such as “The Rise of the No-Edit Creators,” exploring the surge in raw, unfiltered content as audiences seek more genuine connections. We also dive into “IRL is Booming,” unpacking the renewed interest in in-person events and what it means for brands looking to engage audiences in accessible, deeper ways. These are just glimpses of what’s inside. 

For the full read, please click the link to access the complete report. And if you’d like to discuss how these trends could inform your brand strategy, don’t hesitate to reach out—our door is always open! 

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