CRAFTED

BRIEF

Following the success of our publicity and community-building work for Birch Community (winner of Sunday Times Hotel of the Year), Margaret partnered with Crafted Founder Chris King to support the launch of his new “life-friendly” hotel concept. The objective was to establish Crafted as a culturally relevant hospitality brand from day one, driving awareness while building an engaged local and creative community.

IDEA

Margaret developed and delivered an integrated communications and community-building strategy for Crafted in Sussex. Alongside ongoing press engagement, we curated a Founder Member community through introductions to our creative network, strategic brand partnerships and a programme of cultural events.

This activity was supported by content creation from our Creative Studio, including the production of Crafted’s brand film, now used across all digital touchpoints to define the tone, feel and visual identity of the brand.

RESULTS

Crafted has quickly established itself as a standout new hospitality destination, earning accolades including “Best Place to Stay in the South East 2026” from The Times and a five-star review from Time Out.

We have hosted over 100 press and creators, securing 200+ pieces of national and international coverage across influential titles such as Condé Nast Traveller (UK & US), Wallpaper*, Dezeen, Suitcase Magazine and Design Anthology.

This activity has driven strong visibility among a culturally curious audience, with press and creator content generating high engagement across social platforms. Our community strategy has helped build early momentum and demand, establishing a loyal network of members, collaborators and guests around the Crafted brand.