CULTURAL SHIFTS
TRENDS REPORT
BRIEF
Twice a year, we create our Cultural Shifts report, a chance for us to step back, share what we’re seeing and explore the behaviours, ideas and movements shaping culture, often from the fringes.
We look at what’s emerging across music, fashion, hospitality, communities and everyday life, and think about what these shifts mean for the way brands connect with people.
IDEA
An editorial report bringing together Margaret’s observations with perspectives from a network of voices across music, hospitality, fashion and community.
Previous contributors have included Charlie Dark (Run Dem Crew), Missy Flynn (Malik Acid & Rita’s) and a wider group of creatives and people working across culture, each sharing their perspective on changing behaviours, values and priorities.
The report is both a source of inspiration and a practical tool. It feeds into our creative thinking and strategy, and we regularly share it with clients and collaborators to explore what these shifts could mean for their brands.
RESULTS
Cultural Shifts has become an important part of Margaret’s strategic offering, helping us stay close to the people, ideas and communities shaping culture today.
