BFI LONDON FILM FESTIVAL

BRIEF

Amplify the LFF: Expanded programme, raising the BFI London Film Festival’s existing profile as the go-to festival for cutting-edge XR and immersive experiences, also increasing visibility and audiences for LFF: For Free events and LFF: Experimenta visual arts programme.  

IDEA

Margaret developed a communications strategy designed to take LFF: Expanded beyond traditional film audiences and connect it with wider conversations across immersive technology, art, culture and innovation.

Using our networks across arts, technology, lifestyle and cultural media, we positioned Expanded as an essential part of the wider London Film Festival programme and brought its experiences to new audiences.

RESULTS

The campaign significantly increased the visibility and reach of LFF: Expanded, growing media reach by 142% between 2022 and 2023, followed by a further 26% increase the following year.

Secured national coverage for LFF Expanded, LFF Experimenta and LFF For Free features in outlets including the Financial Times, The Telegraph, The Guardian and the Independent, as well as specialist arts and tech press such as Wired, Art Review, XR Must and Creative Review.