VUE LUMIÈRE 1

BRIEF

Margaret works with Vue Lumière to build awareness and audiences for its theatrical releases through strategic UK press campaigns, partnerships and audience engagement. Our work spans film publicity, premieres, talent management, Q&As and cultural partnerships across a range of titles including BAFTA-nominated Little Amélie, 100 Nights of Hero, Broken English, Kokuho, Köln 75 and Virginia Woolf’s Night & Day.

IDEA

Execute a standout campaign for director Tina Gharavi’s Virginia Woolf’s Night & Day, working with high profile acting talent including Jack Whitehall, Haley Bennett, Timothy Spall, Jennifer Saunders, Lily Allen, Sally Phillips and Misia Butler. Margaret developed a campaign designed to create cultural conversation around the film, reach new audiences and drive cinema attendance.

The campaign kicked off with the film’s world premiere at opening night of SXSW London, where cast members including Haley Bennett, Jack Whitehall, Timothy Spall, Sally Phillips and Misia Butler walked the red carpet.

RESULTS

The Margaret team coordinated press junkets, TV and radio appearances for talent, and non-stop standout coverage on some of the biggest platforms in the UK media including BBC The One Show, BBC Radio 4’s Woman’s Hour, BBC Radio 2’s Breakfast Show and the BBC World Service Arts Hour, alongside cover features in The Times and The Telegraph, interviews in The Guardian, i Paper, previews, reviews, trend pieces and much more.