LEVI'S LONDON SOCIALS

BRIEF

Margaret was appointed to run @levislondon, Levi’s UK Instagram in 2026, with a brief to communicate and strengthen the global denim brand’s voice through a London lens.  As well as making the channel  culturally relevant for a London and UK audience, we also create hero content that  sits across global paid and digital channels.
The content needs to align with Levi’s global strategy, while speaking directly to UK audiences, staying on trend and responding quickly to cultural moments.

IDEA

We took a cultural creator approach, casting real, diverse creative talent from across London, people with genuine standing in their communities, from artists and musicians to those redefining sport and the founders of grassroots collectives, including @thegurlsareangry and Lesbian Supper Club and Rosie and Mollie Kmita. Each creator brought their own ideas to life on the channel, helping to shape the content rather than simply appearing in it.

We built the content around themes from the cultural and social zeitgeist, moving quickly to respond to what London was talking about, while keeping every post true to Levi’s global strategy. Behind the scenes, we introduced a consistent, strategic posting schedule, weekly performance reporting with clear recommendations, and close collaboration with Levi’s paid media agency, so that organic content and paid campaigns worked together across key moments in the year.

RESULTS

Average monthly engagement rate of 5% ,  an increase of more than a third since 2025.

Followers up 8.25% since January 2026, with steady month on month growth.

“Silent interactions”, such as saves and shares, up 189%

Levi’s London broadcast channel up 104% since March 2026.

Check it out: https://www.instagram.com/levislondon/