We had the pleasure of working with the super-premium Dominican rum
Brugal on a campaign to introduce the brand to a discerning London audience.
Inspired by the cultural trend for hybrid day-to-night spaces,
we created CASA BRUGAL, a neighbourhood cafe bar
that gave back to the local community.
Serving Dominican coffee by day and delicious Brugal
cocktails by night, the 3-week pop-up concept included partnerships
with local creatives Lily Vanilli, Earl of East & Lucocoa,
who all created products inspired by the flavours of Brugal rum,
and featured a vinyl soundtrack provided by music legends Spiritland.
In the tradition of Brugal’s Foundation in the Dominican Republic,
all proceeds from Casa Brugal were donated to
local projects through the charity Foodcycle.
From creative concept, brand identity, photography & video production,
interior design & build, social media content production,
brand partnerships and PR & digital roll-out –
Margaret conceived and executed the full 360 campaign.