FORWARDS FESTIVAL
PR & INFLUENCER CAMPAIGN
BRIEF
To lead communications for FORWARDS, Bristol’s future focused music festival created by Team Love and AEG Presents.
IDEA
PR and influencer campaign from headline announcement through to the festival on Bristol Downs and post event. The aim was to build the festival’s profile as a new kind of festival, that brings together major international artists, emerging local talent and a programme of ideas, discussion and community initiatives, with music and culture as a platform for positive change.
Our work spans PR strategy and campaign delivery, influencer and creator engagement, headline and programme announcements, media partnerships, VIP strategy and management, on site media liaison, crisis communications and programming consultancy. In 2024, we also oversaw a media and programming partnership with Channel 4.
RESULTS
Press coverage up 50% in 2024, with 700+ pieces of coverage and a PR value of over £20M
Press coverage up a further 60% in 2025, with 1,100+ pieces of coverage and a PR value of over £56M