GLASTONBURY: SILVER HAYES

BRIEF

To relaunch Silver Hayes at Glastonbury Festival in 2023, marking its 10th anniversary and re-establishing it as a leading destination for electronic music and contemporary culture. The brief was to generate widespread media attention around its four new stages and a pioneering design pavilion built from mushroom mycelium.

Following the success of the relaunch, Margaret was retained to continue building the profile of Silver Hayes into 2025, evolving the narrative and maintaining its cultural relevance within an increasingly competitive festival landscape.

IDEA

We delivered a global communications strategy positioning Silver Hayes at the intersection of music, design and contemporary culture, combining international press outreach across music, arts, design and broadcast media. An on-site press office hosted and managed interviews and content creation for leading titles including Dezeen and Wallpaper*.

RESULTS

The 2023 campaign generated 90+ pieces of global coverage, reaching over 330 million online users and repositioning Silver Hayes as one of the most talked-about areas of Glastonbury Festival. This momentum has continued into 2025, with sustained high-quality coverage reinforcing its cultural relevance.